Most SaaS companies buy a list. TicketSoft does not need to. Every event on their platform is a qualified organiser record, better than anything a data vendor can sell them.
Their own database already carries what makes outbound work: proof the organiser runs events, how often (LTV proxy), how big (ACV proxy), when the next one is (the send trigger), the venue, the city, the category, the artist, and once H1 is running, how much traffic TicketSoft sent them.
"You have 3 fixtures at Duggan Park in the next six weeks. We sent 1,240 people to your listings last month and took nothing for it. Want the tickets to sell through you instead of at the gate?"
This is the forward-a-free-lead-first pattern, and TicketSoft's product generates the free lead automatically. No prospect we have pitched has ever had this built in.
| Job | What runs |
|---|---|
| Answer | 24/7 agent on site and inbox that knows the pricing, coverage, integrations and the GAA case. Under 60 seconds, any hour, any channel |
| Speed to lead | Every reply chased inside 5 minutes. Owner alert fires first so the sales lead can jump in |
| Book | Demo booked straight into the calendar from email, chat, LinkedIn or SMS. No phone tag |
| Capture | Auto-creates the organiser record, links their events, tags the segment, logs the source |
| Memory | An organiser who replied on LinkedIn and then chats on the site is the same person to the agent |
| Follow up | Nurture to booked or opted-out. Reactivation on cold. Referral ask after their first successful event |
| Measure | Friday report: touched, replies, demos, organisers signed, events listed, tickets sold, by segment and sequence |
Outbound without this leaks. Straight from the audit:
| Fix | Impact |
|---|---|
| Soft-404 + sitemap + canonicals | The whole event catalogue becomes indexable. Today Google sees 3 pages |
| Event JSON-LD | Google Events carousel. Highest-value markup available to a ticketing platform |
| The GAA hub | gaa tickets: 9,900/mo Ireland, LOW competition, €0.03 CPC. Nobody owns it |
| Review-site listings + pricing page | Fixes the 0/5 AI citation score at the source |
| County-board link engine | Every signed board links to their event pages from the fixtures page |
"Every organiser you sign gives you a link from their site. Sign 20 county boards and you have 20 topical Irish backlinks no competitor can buy. Your sales motion and your SEO are the same motion."