Build the universe once, then let five trigger-driven sequences work it. Everything is draft-hold gated: nothing sends without the rule the founder sets.
| Source | What it yields | Segment |
|---|---|---|
| Their own aggregator feed | Every organiser, venue and artist, with frequency and next-event timing | All |
| GAA structure scrape 32 county sites + ~2,000 club sites | Named secretary, PRO, treasurer, email, phone. Nearly all public | A |
| Eventbrite, Skiddle, Fatsoma, DICE, AllEvents, FB Events | Independent promoters not yet on the platform | C, E, F |
| Festival calendars + lineups | Festival directors, and reverse lookup to managers | D + artist |
| Bandsintown, Songkick artist pages | Artist plus management contact | Artist |
| MMF, IMMF, Music Ally directories | Verified manager records | Artist |
| LinkedIn Sales Navigator | Event Manager, Promoter, Festival Director, Head of Events | C, D, G |
| Promoters and club nights live here and nowhere else | C | |
| Google Maps / GMB | Venues, arts centres, clubs by city | C, E |
Output: an enriched, deduped, segment-tagged organiser database with a next-event date on every row. That date is the send trigger.
| Sequence | Trigger | Channels | Offer | |
|---|---|---|---|---|
| S1 | Traffic report | Already listed, has had views | Email → LinkedIn → SMS | "Here is the traffic we sent you. Claim your page." |
| S2 | GAA county ladder | Board or club with fixtures in 60 days | Email → phone → email | "Galway Camogie runs on TicketSoft. Here is what it did." |
| S3 | Fee switch | Promoter on Eventbrite or Skiddle, event detected | Email → IG DM → LinkedIn | "You are paying X per ticket. Here is the same event on us." |
| S4 | Season pre-sale | 8-12 weeks before a recurring on-sale | Email → LinkedIn → call | "Your on-sale is in 10 weeks. Not on a spreadsheet." |
| S5 | Artist page claim | Artist has tour dates in the aggregator | Manager email → IG DM | "Your artist page is live. Claim it, free." |
Every variable comes from their own database: event name, venue, date, city, category, artist, view count, current ticketing provider. No "Hi {{firstName}}, I loved your website" filler. Every line is a fact about their next event.
B2B outreach to organisers in their professional capacity, legitimate interest, opt-out in every message, suppression list enforced by the system. Nothing sends without the rule the founder sets. The sending policy is approved once, and the machine obeys it.